Urban Zündt is from the peaceful rural setting of Altenrhein. A small village near the Swiss central region of embroidery – St. Gallen. In past days St. Gallen embroidery was represented at all the world’s major exhibitions and enjoyed unbounded success. Even today the leading fashion designers of Haute Couture still repeatedly use St Gallen embroideries.

Urban has an arts degree majoring in textiles, and further tertiary qualifications in Digitising and Design, as well as Business Administration. He inherited his parents’ imagination and creative drive, and at the age 20, joined his father’s company, Atelier Zündt. He brought with him fresh new ideas of a younger generation.